Voice. Vision. Impact.
Turning real-life insights into brand magic 🪄

I’m an Insights & Strategy Leader who guides ambitious teams to see around corners, spark bold ideas, and connect more deeply with the people they serve.

Today, I advise brands across industries on how to connect more meaningfully with consumers through…

Cultural Insights

Helping brands decode shifting cultural narratives—from identity and play to representation and belonging—so they can design products messaging, and experiences that truly resonate.

Human-Centered Innovation

Translating consumer data/behavior and emotional truths into bold, actionable strategies—blending qual/quant depth with emerging technologies like AI—to fuel product design, brand storytelling, and long-term relevance without losing the human thread.

Transforming consumer behavior + market data into clear, impactful narratives—using visualization, analytics, and generative AI—to build compelling brand stories, guide product strategy, and inspire stakeholder action—while preserving emotional resonance

Data-Driven Storytelling

Dynamic Team Leadership

Building and empowering high-performing, cross-functional teams through vision, empathy, and clarity—creating cultures of creativity, trust, and shared purpose.

My work bridges insight and imagination—fueling brand strategy, design, and storytelling that inspires relevance, resonance, and real impact.

You’ll find me on stages and in strategy rooms—speaking at industry events and advising on how culture, technology, and identity shape what people choose, feel, and believe.

Based in California but open to what’s next — chasing bold ideas, big stories, and a playful spark. Fueled by curiosity (and maybe a little coffee). Let’s talk, build, and imagine what’s possible together.